High Hanging Fruit

High Hanging Fruit is a self-help and personal development book by Mark Rampolla, founder of ZICO Coconut Water, subtitled "Build Something Great by Going Where No One Else Will." It guides readers on achieving ambitious goals that seem out of reach rather than settling for the easy, low-hanging wins. The book draws on Rampolla's own entrepreneurial journey to show how bold, unconventional paths lead to real success.

• Author: Mark Rampolla, founder of ZICO Coconut Water
• Genre: self-help and personal development
• Focus: pursuing ambitious, high-value goals over easy shortcuts
• Encourages stepping outside comfort zones to pursue growth
• Covers resilience, motivation, and building the right mindset
• Offers practical advice and thought-provoking concepts for action and self-reflection
• Useful for both personal life and professional career development

Order High Hanging Fruit online through Kapruka in Sri Lanka for a hands-on guide to building something great.