Power Of High Touch

Cultivating the Culture of Customer Care `When you call the customer king, you must give him royal treatment` This message from the authors of the book you hold in your hand reaffirms one of the most time-honoured corporate mantras for growth, survival and success. Power of High Touch is a power-packed rulebook for practicing managers, entrepreneurs, CEOs, business leaders and research scholars looking to understand, appreciate and apply the significance of customer care and hospitality in any industry.