Sri Lanka’s largest e-commerce organization, Kapruka.com has launched a groundbreaking charitable initiative, “Round-Off”, which aims to help thousands of destitute people across the country. The program, believed to be the first of its kind to be launched in Sri Lanka, allows customers who log onto the Kapruka website to purchase gifts to be sent to their loved ones in Sri Lanka, and the option of making a small donation at checkout, which amounts to a few US cents, to be given out to charity.

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